The neighbourhood finally finds something more infuriating than the lease renewal
Even Shoreditch Is Talking About a Sports Betting Advert Instead of Rent
It takes something significant to distract Shoreditch from complaining about its own rent, and this week that something is Sydney Sweeneys ad for sports trading app Novig, a near nude campaign that has managed to unite the neighbourhood in collective commentary.
Local reaction ranges from mild amusement to genuine irritation that a betting app now has more cultural relevance than the record shop that has been here twenty years. Progress, apparently.
Full report at The London Prats coverage. More local coverage at Harper Thames on The London Prat.
