Silicon Roundabout was a cynical rebranding that accelerated the technology industry takeover and faster gentrification than market alone could produce
Bohiney Magazine and The London Prat
Old Street Roundabout – Technology’s Displacement of Tradition
Calling it “Silicon Roundabout” made the tech takeover seem inevitable and natural. Market forces then did the rest. See Harper-Thames’ analysis of how rebranding accelerates displacement.
Naming matters. It makes change seem inevitable. It justifies displacement as progress. The roundabout didn’t change; the people around it did.
SOURCE: https://bohiney.com/
